Publisher's Synopsis
Designed as a practical aid to European market research, this directory contains sources of market, company and advertising information. It enables the reader to identify what information is available on European markets from over 2100 information sources.;It provides information on official statistics, trade associations, online databases, periodicals / journals, market research companies, libraries and directories for 18 European countries.;The section on official statistics provides key data on the performance of an economy or market etc, whilst the trade associations give sources of information from the companies that operate in them. The section on online databases gives access to European data and the periodicals / journals provide sources of commentary and analysis on markets. In addition, there are sections covering libraries and directories, which should enable the reader to contact potential customers / suppliers directly.;"The Guide" tells the reader what information is available and from where and how to access it. Full contact details including telephone and fax numbers are provided together with a description of the information which ensures that the reader knows what is available. Each individual source is highlighed for ease of reference and each of the 2100 plus sources are available from within the UK or can be easily contacted from here.;"The Guide" also contains an introduction to European research and has a directory of database hosts.
