Book (17 Aug 1990)
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Out of stock
Trace the decline of mass marketing and the growth of targeted efforts, employing examples from real life to illustrate the new ways of thinking about company/customer relationships.
| ISBN: | 9780133655605 |
| Publisher: | Prentice-Hall |
| Imprint: | Prentice-Hall |
| Pub date: | 17 Aug 1990 |
| DEWEY: | 658.8 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 336 |
| Weight: | 699g |
| Height: | 235mm |
| Width: | 155mm |
| Spine width: | 29mm |
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