Publisher's Synopsis
æIf you have only one management book on your shelf, this must be the one.Æ - - Dennis Lock recalls launching the first edition in 1983 with this aim in mind. It has remained the guiding principle behind subsequent editions, and today The Gower Handbook of Management is widely regarded as a managerÆs bible: an authoritative, gimmick-free and practical guide to best practice in management. By covering the broadest possible range of subjects, this Handbook replicates in book form a forum in which managers can meet experts from a range of professional disciplines. - - The new edition features: - - ò 65 expert contributors - many of them practising managers and all of them recognized authorities in their field; - ò many new contributors: over one-third are new to this edition; - ò 72 chapters, of which half are completely new; - ò 20 chapters on subjects new to this edition; and - ò a brand new design and larger format. - - The Gower Handbook of Management has received many plaudits during its distinguished career, summed up in the following review from Director: - - æ... packed with information which can be used either as a reference work on a specific problem or as a guide to an entire operation. In a short review one can touch only lightly on the richness and excellence of this book, which well deserves a place on any executive bookshelf.Æ
