Publisher's Synopsis
When homeowners need a landscaper, what's the first thing they do?
Most likely, they head straight to Google. Millions of Canadians rely on Google to find services like landscaping repairs, installations, and emergency fixes. It's by far the most popular way to find a new landscaper. With so many people searching for landscaping services online, your company needs to stand out. Luckily, Google provides powerful tools to help you establish a strong online presence and connect with potential customers.Managing a landscaping business is challenging, but this guide provides the tools to succeed online. Whether through self-management or partnering with a marketing agency, mastering these strategies will help grow your business and maximize profits.
Chapter 1: Why You Need to Be at the Top of Google
Explore why ranking in the top three of Google search results is a game-changer for landscaping companies. Learn strategies to climb the rankings and significantly increase inquiries, helping your business gain a competitive edge.
Chapter 2: Why Google is Key for Landscapers
Discover the four cornerstone tools for Google optimization: Google Business Profile, Google Ads, SEO, and Local Services Ads. These tools, when mastered, will transform how you generate leads and engage with customers.
Chapter 3: Google Business Profile - Your First Step
Learn how to set up and optimize your Google Business Profile to boost visibility and attract local clients. This chapter includes tips on selecting business categories, filling out service information, and leveraging photos to make your business stand out.
Chapter 4: Collecting Google Reviews
Master the art of generating and managing Google Reviews to enhance your online reputation and improve local search rankings. This chapter shares practical tips, like creating QR codes for reviews, and emphasizes the importance of professional responses.
Chapter 5: Google Ads - Fast, Effective Marketing
Delve into Google Ads as a tool to achieve immediate visibility and attract high-quality leads. Learn how to create compelling ad campaigns, choose effective keywords, and measure your campaign success to avoid wasting budget.
Chapter 6: Search Engine Optimization (SEO)
Build long-term growth by optimizing your website for organic search traffic. This chapter covers essential SEO strategies, including content creation, user experience improvements, and link building, tailored for landscaping businesses.
Chapter 7: Local Services Ads (LSAs)
Harness the power of Local Services Ads, a new Google feature ideal for landscapers. These pay-per-lead ads, combined with a "Google Guaranteed" badge, help you secure top positions in search results and establish credibility with potential clients.
