Publisher's Synopsis
Hundreds of companies in your local area, including yours, are competing for pivotal exposure on search engines like Google, but only a select few are playing the pay-per-click game correctly. Google AdWords is the epitome of sink-or-swim advertising - you either win or you lose. The odds are stacked against you from the start, and it's not your fault. In fact, 97% of small businesses fail at gaining any consistent momentum with Google AdWords. And this book can be your lifesaver! There has never been a greater opportunity to seize control of your advertising strategy and make every penny count towards bringing in new customers, client or patients. There are now more tools and technology at your disposal to help you reach your ideal customers and generate high quality leads from targeted ad campaigns. With more than one million leads under his belt and over a decade of experience managing advertising budgets both large and small, lead generation and conversion expert Steve Teneriello walks you through his playbook in what he does to make the phone ring for his clients. The book will provide you with step-by-step proven strategies to outsmart your competitors, ways you can quickly put an end to bleeding budgets once and for all, and attract your very best customers, clients or patients with the power of Google AdWords. You will Discover: - How to Prevent Being Eaten Alive by PPC Scammers, Scoundrels & Fraudsters. - The 6 Ways to Increase Lead Volume That your PPC Manager Doesn't Want you to Know About. - How to Uncover your Prospects Pain and Turn Them Into New Customers, Clients or Patients Following These 10 Killer Ad Copy Rules. - The 5 Secret Ingredients In Turning Clicks into Dollars. - 7 Common Google AdWords Budget Bleeders and How to Fix Them Today. - A Lesson in Google Math They Didn't Teach You in School. - 21 Proven AdWords Strategies to Outsmart your Competitors & Get More For Less. After you read this book you'll realize Google AdWords should be your most reliable, efficient, and affordable source of new leads. The Google AdWords Survival Guide is truly one of a kind. There is no other book on the market with so many proven tips, strategies and step-by-step blueprints to help local businesses leverage and succeed with Google AdWords. Few professionals have the necessary knowledge and experience to make PPC work for local businesses as Steve does. Go from surviving to thriving with the strategies contained in this book. When you have an intimate knowledge of how to use Google AdWords, you can market on a whole new level of efficiency. You can enhance your control of your advertising spend and update your ads with immediate visibility and performance. You no longer have to settle for Google AdWords mediocrity. You can pick up this book, choose to take control and get proven results with Google. You can completely eliminate wasted Google AdWords marketing spend, outsmart your competitors, and acquire new clients through pay-per-click advertising. It all starts right here.
