Publisher's Synopsis
Provided by this book are the framework, content and materials for the development of knowledge and skills needed to be an effective general manager. Material dealt with includes the important tasks of implementing strategy through intrafunction integration and an opportunity is provided to relate functional area knowledge to the central role of general manager. Not merely a text and cases book, this text is designed to aid both instructor and student; the organization of materials is deliberately designed to follow the hierarchy of educational objectives of Bloom's Taxonomy. This method encourages the development of internally derived analytic frameworks as a means of dealing with multi-dimensional, unstructured situations (which the student will inevitably face) and will help the future manager formulate and implement sound and effective organizational strategies.
