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The Future of Advertising

The Future of Advertising New Approaches to the Attention Economy

Paperback (30 Apr 1998)

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Publisher's Synopsis

This book examines the changes in the commercial and political advertising systems prompted by the new interactive media, and significant issues raised by the new economics gaining consumers' attention. It addresses important public policy issues, such as privacy, the eroding distinction between editorial and advertising content, and targeting children, for advertising the age of new media.

Book information

ISBN: 9780898432244
Publisher: Brookings Institution Press
Imprint: Brookings Institution Press
Pub date:
Number of pages: 60
Weight: 181g
Height: 229mm
Width: 152mm
Spine width: 6mm