Book (31 Jul 2015)
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Professor Andrew McStay discusses the present and future of the advertising industry. Digital advertising is gaining ground and while television still dominates, big players Google and Facebook are not far behind.
| ISBN: | 9781473941878 |
| Publisher: | SAGE Publications Ltd. |
| Imprint: | SAGE Publications Ltd. |
| Pub date: | 31 Jul 2015 |
| DEWEY: | 659.1 |
| DEWEY edition: | 23 |
| Language: | English |
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