Publisher's Synopsis
We all know how providing "better experience" typically leads to producing "better results," but has anyone ever actually shown you a scientifically-proven, step-by-step blueprint for how to have better conversations and provide objectively better experience? The First:28 Seconds gives you a neuroscientifically-designed business communications framework that will help you to structure your sales conversations to flow in-line with the instinctive human decision-making process. We'll go step-by-step and line-by-line through each piece in detail, and by the time you're finished with this book, you'll be equipped with an enhanced set of communication skills that will help you to consistently provide the type of top notch, A+ quality experience that gives your customers no reason to look at other options. On that, I just have one question for you: WHAT IS "EXPERIENCE" IF NOT THE WAY WE COMMUNICATE?
