Publisher's Synopsis
Description of the book:
This book provides both an interesting and a comprehensive journey into the evolution of human communication, from very primitive roots to leading-edge technologies in the digital age. It is an approach that takes us chronologically, and then thematically, through how the means of communication in turn shaped society, culture, and human interaction.
The book, organized in 14 richly informative chapters, outlines important themes from the early rudiments of language and writing up to modern challenges in digital communication. It looks at how and what we say under the sway of major technological changes, from the printing press and telegraph to radio, television, and the Internet.
It is, therefore, noted to throw much light not only on the influence of social media, democratization of information, and intercultural communication stakes in the global age but also the ethical implications of personal data management. It goes ahead to consider how all these developments have impacted the different levels of life such as education, the professional world, and the arts.
Each chapter is organized in as much detail as possible, with examples and reflections on the further implications of these changes. The audience for whom the book is intended includes students and researchers in the field of communication sciences, professionals, and the general public interested in both the history and future development of human communication.
Melding together historical and sociological analysis with prospective reflections, the book has been like a complete, nuanced way that communication has evolved and is still changing, inviting readers to reflect on challenges and opportunities. All this makes one consider the challenges and opportunities the era of digital communication brings at a time when it looks so impossible not to be totally embedded in it and yet offers cues to navigate this changing terrain.
