Publisher's Synopsis
Compiled by the European Innovation Programme, a consortium of EU advisory bodies, this book is a guide to all aspects of management consultancy, advising on the link between new technologies and strategic planning for consultants throughout Europe. There is an overview of new management concepts; advice on how to conduct a diagnostic analysis of the organisation; key factors in developing a coherent strategy; practical measures for project implementation; and concise descriptions of the key functional areas, such as finance, marketing, operations, human resource management, information technology and product development. The book is sponsored by the European Commission and is aimed at the needs of small and medium sized countries in Europe.
