Publisher's Synopsis
One of the ways that marketing on Facebook differs tremendously than fromother types of sites is that authenticity counts. You can't just put up aFacebook page and expect to gain fans or to be befriended, unless you havesomething to offer people in these networks. Generally, the currency isyourself and how interesting and how much you contribute to thecommunity.Set up a profile that shows who you are and why people would like tobefriend you, and they will be more likely to associate with you. Place tons oflinks and spam about your commercial ventures before generating a personalrelationship with your audience and you're either likely to get ignored or tolose friends. In the worst cases, the administrators of the site might suspendyour account if you actively solicit people via Facebook email like you wouldduring a regular Internet marketing campaign. There are some things youcan do on these sites to make money, and there are some that are clearlyagainst the terms of service. Spamming people's inboxes for commercialpurposes is strictly forbidden.Social networking holds the promise of being the next biggest marketingarena in town. However, the rules are far different on social networks likeFacebook, MySpace, and Twitter for marketers than they are for conventionalformats like television ads or direct marketing campaigns. A more subtleapproach is required because of the policy that many of the social networksdo not allow direct solicitation of their members. Even so, you can see thatmaking money online on a place like Facebook can be done, just not asdirectly as with other types of revenue-making sitesObviously, you have to start by generating traffic to your profile. From there, you have a number of social strategies to gain attention from your friendsand to have sales opportunities. In some cases, like the Marketplace, anapplication that allows you to buy and sell things to users of Facebook, youare allowed to sell something directly on Facebook. Other times, you aregoing to have to get creative and learn ways to make things that people onFacebook want, like applications, and use them to generate income.There are also Social Ads, a place to buy advertising for your products andservices online. You can even use them to advertise affiliate offers that youare marketing. You can use leverage from one advertising program, likeGoogle, and combine it with Social ads to get more traffic to your offers and get some clicks too. These are just a few ways and we will discuss manymor
