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The Essentials of the Future of Business

The Essentials of the Future of Business

Fourth Edition

Paperback (25 Apr 2009)

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Publisher's Synopsis

Packed with examples and illustrations of professionals in real-world practice, THE ESSENTIALS OF THE FUTURE OF BUSINESS 4E, International Edition prepares readers for a successful career in business by equipping them with the knowledge, skills, and competencies needed in tomorrow's competitive workplace. Rich in theory and application, it delivers an engaging presentation of the foundational principles, concepts, and vocabulary for each area of business, while also emphasizing the practical skills needed for real-world success--including the five workplace competencies recommended by the Secretary's Commission on Achieving Necessary Skills (SCANS). Each chapter offers a thorough presentation of business principles and also highlights emerging business trends in management, leadership, production, marketing, and finance.

Book information

ISBN: 9781439035924
Publisher: Cengage Learning
Imprint: Brooks/Cole
Pub date:
Edition: Fourth Edition
Language: English
Number of pages: 528
Weight: 1152g
Height: 277mm
Width: 216mm
Spine width: 20mm