Paperback (01 Feb 1992)
Not available for sale
Out of stock
A practical book providing straightforward advice to those people wishing to put together a direct mailshot or campaign. This guide takes the reader through all the facets of direct mail including lists, design, production testing and analysis.
| ISBN: | 9780077075613 |
| Publisher: | McGraw-Hill |
| Imprint: | McGraw-Hill |
| Pub date: | 01 Feb 1992 |
| DEWEY: | 658.872 |
| DEWEY edition: | 20 |
| Language: | English |
| Weight: | -1g |
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