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The Essential Marketing Sourcebook

The Essential Marketing Sourcebook - Essential Business Sourcebooks

Hardback (24 May 1996)

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Publisher's Synopsis

Getting your marketing strategy right is core to the successs of your business. An influencing factor to any marketing strategy is the statistics gathered after years of research on subjects such as planning, pricing, direct mail, customer relations, etc.

Book information

ISBN: 9780273619383
Publisher: Pearson Education
Imprint: Financial Times/Prentice Hall
Pub date:
DEWEY: 658.8
DEWEY edition: 20
Number of pages: 253
Weight: 400g
Height: 230mm
Width: 140mm
Spine width: 22mm