Publisher's Synopsis
The Essential Guide to Business for Artists and Designers is a comprehensive business start up and practical enterprise skills guide that will appeal to a wide range of artists and designers. Completely updated for 2013, this excellent guide will help artists and designers acquire vital knowledge and skills to develop a vision and future strategy so they can make a success of their creative business or arts practice. It includes seven profiles of established artists and designers, dozens of apt quotations, illustrated mind maps, diagrams, useful exercises and is printed in the latest dyslexic friendly font. Specific topics that are covered include: making creativity pay; self-employment vs employment; starting up a business; money management; business planning; building networks; self-promotion; funding and sponsorship; intellectual property and legal issues; negotiation tactics and contracts; records, taxes and basic bookkeeping; trading via the internet, innovation and future trends; a detailed business glossary and full list of professional bodies. All in all, this is a thorough guide for all visual artists who want to start up a business. 'This book cuts through the clatter and the jargon of business, giving clear, simple advice about how to make a success out of your art practice or creative company.' Sir James Dyson
