Publisher's Synopsis
This chapter looks at the case of Enterprise Rent-A-Car, examining the company's quest to tie measurement into action and to increase the number of customer promoters and reduce the number of detractors to improve the overall business.
This chapter was originally published as Chapter 4 of "The Ultimate Question: Driving Good Profits and True Growth."
This chapter was originally published as Chapter 4 of "The Ultimate Question: Driving Good Profits and True Growth."
