Publisher's Synopsis
There's a strange allure to viral content. We are drawn to it in ways we don't always understand. A catchy headline, a shocking image, an outrageous claim-it grabs our attention and pulls us in. We click. We share. We comment. The emotional rush of being part of something big, something viral, is addictive. And in this rush, we often forget to ask: Is this true? Is this real? Is this the full story? Virality, it seems, has become its own measure of truth. If it spreads fast enough, we begin to believe it.
