1st Edition
Book (24 Feb 1999)
Not available for sale
Out of stock
Explains the purpose of marketing, criticizes conventional thinking, and argues that all marketing campaigns should be judged on sales results.
The gold standard in business book publishing for more than half a century, Harper Business is home to classics that form the cornerstone of every businessperson's library and to cutting-edge new releases that redefine business, management, economics, AND business narrative.
| ISBN: | 9780887309861 |
| Publisher: | HarperBusiness |
| Imprint: | HarperBusiness |
| Pub date: | 24 Feb 1999 |
| Edition: | 1st Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 247 |
| Weight: | 550g |
| Height: | 241mm |
| Width: | 163mm |
| Spine width: | 24mm |
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