Publisher's Synopsis
China the world's 2nd biggest economy with an ever-growing middle class, now exceeding the U.S. Is a very attractive place for small-to-large enterprises to import and export products and services to, especially high quality grown and made products, and luxury brands.
If you are importing, you want cheaper goods; and if you are exporting you want the highest possible selling price. To achieve this, you need to know and understand Chinese business and social culture. 48% of foreign businesses in China fail and withdraw within two years as they did not understand the culture. With careful planning, knowing the risks and challenges, understanding your target market and the Chinese business and social culture your business can be successful dealing with Chinese companies and Chinese consumers.
