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The Effective Use of Advertising Media

The Effective Use of Advertising Media A Practical Handbook

5th Edition

Paperback (19 Sep 1996)

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Publisher's Synopsis

Aimed at students and practitioners of advertising, this is an invaluable guide to the full range of advertising media now available and the research and services associated with them.

Book information

ISBN: 9780712677714
Publisher: Century Business
Imprint: Century Business
Pub date:
Edition: 5th Edition
DEWEY: 659.13
DEWEY edition: 20
Language: English
Number of pages: 320
Weight: 445g
Height: 234mm
Width: 154mm