Publisher's Synopsis
What do likes, shares, and scrolls have to do with money?
A lot more than you think.
The Economics of Social Media pulls back the curtain on the platforms you use every day, from TikTok to YouTube to Instagram, and shows how your attention, data and content power a multi-billion dollar industry. Written for teens who want to understand how the digital world really works, this book explores big questions with clarity, humour and zero jargon.
How do algorithms make money?
Why are free apps never truly free?
What's the link between screen time and mental health?
Is Big Tech too powerful and who decides?
With real-world case studies, relatable examples and powerful insights into labour, monopoly and global influence, this book helps young people decode the economics shaping their online lives.
In the attention economy, understanding the system is the first step to taking control of it.
For every 30 paperback copies sold, a free physical copy will be donated to a school, library or teenager facing disadvantage. We believe every young person deserves access to critical, empowering education, no matter their background.
