Publisher's Synopsis
Artisanal fishing is considered an important source of income for the inhabitants of coastal areas who dedicate their lives to this activity, supporting their families; however, with the passing of time and the appearance of technologies and new methods of capture, artisanal fishing has taken a back seat, affecting the income and standard of living of the people who used to dedicate their lives to it. The main objective of this degree project is to find out the factors involved in the commercialisation process of the production of artisanal fishermen in the parish of Posorja in the Guayaquil canton in order to analyse the relationship they have with their economic situation and to determine their main disadvantages. Through the surveys carried out with the artisanal fishermen of the parish, it was possible to analyse the marketing factors that most affect their economic situation.
