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The Economics of Marketing

The Economics of Marketing - Occupational Manuals and Projects in Marketing

2d Edition

Book (01 May 1978)

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Publisher's Synopsis

A text-workbook for marketing students. Includes information on economics, profit, productivity and costs, supply and demand, consumer behavior, and retailing.

Book information

ISBN: 9780070350205
Publisher: Gregg Division, McGraw-Hill
Imprint: Gregg Division, McGraw-Hill
Pub date:
Edition: 2d Edition
DEWEY: 658.8
Number of pages: 156
Weight: -1g