Publisher's Synopsis
Want to understand the psychology behind economic decisions?
Whether you're exploring behavioural economics for the first time or looking to deepen your understanding of how biases, emotions and cognitive limits shape our choices, The Economics of Behaviour is your essential guide to mastering this fascinating field.
Written by an experienced educator, this book unpacks the key concepts of behavioural economics and explains how they apply to everyday life from consumer purchases to public policy. It breaks down complex ideas into clear, practical insights that help you think more critically about decision-making.
Inside, you'll learn how to:
Understand how biases like loss aversion and anchoring impact decisions
Apply behavioural principles to real-world case studies and examples
Use insights to improve your own decision-making skills
Explore how nudges and choice architecture shape policy and consumer behaviour
Master the key theories and experiments in behavioural economics
Challenge traditional economic models with a more human approach
Recognize and avoid common pitfalls in decision-making
Packed with relatable examples, case studies, and practical tips, this book makes behavioural economics accessible and relevant-whether you're a student, a professional, or just curious about the hidden forces that guide our decisions.
Perfect for:
A Level and university students studying economics and psychology
Professionals and policymakers seeking to understand human behaviour
Anyone interested in improving their decision-making skills
Readers looking to explore the intersection of economics, psychology, and neuroscience
