The Economics of Advertising (RLE Advertising) - Routledge Library Editions. Advertising

Taylor, Frederic Wilfred

Paperback (26 Nov 2015)

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Publisher's Synopsis

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.

First published in 1934.

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Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN:	9781138997837
Publisher:	Taylor & Francis
Imprint:	Routledge
Pub date:	26 Nov 2015
DEWEY:	659.1
DEWEY edition:	23
Language:	English
Number of pages:	256
Weight:	453g
Height:	234mm
Width:	156mm
Spine width:	14mm