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The E-Business (R)evolution

The E-Business (R)evolution Living and Working in an Interconnected World

Paperback (09 Nov 1999)

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Publisher's Synopsis

  • Build the case for e-business and e-commerce; then learn how to choose the right technologies, avoid the legal (and other) pitfalls of e-business; and much more. Coverage includes:
  • Planning for e-business: back office systems, technology choices, ISPs, and architecture.
  • Marketing that works: personalization, content, affiliates, localization, promotion, advertising, measurement, and more.

About the Publisher

Prentice Hall

Book information

ISBN: 9780130851239
Publisher: Pearson Education
Imprint: Prentice Hall
Pub date:
DEWEY: 658.054678
DEWEY edition: 21
Language: English
Number of pages: 636
Weight: 956g
Height: 235mm
Width: 180mm
Spine width: 30mm