9th international Edition
Paperback (01 Jan 2007)
Not available for sale
Out of stock
Offers an introduction for mass communication majors and non-majors alike. This edition talks about the developments in mass communication, from the emerging role of cell phones and iPods in the mass media mix, to the growing impact of blogs on the practice of journalism. It embraces the digital age, with a free Student CD-ROM.
| ISBN: | 9780073126678 |
| Publisher: | McGraw-Hill |
| Imprint: | McGraw-Hill |
| Pub date: | 01 Jan 2007 |
| Edition: | 9th international Edition |
| Language: | English |
| Number of pages: | 8 |
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