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The Dynamics of Mass Communication

The Dynamics of Mass Communication - McGraw-Hill Series in Mass Communication

6th Edition

Book (30 Nov 1998)

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Publisher's Synopsis

This text combines student oriented writing and detailed coverage of history, with a balanced approach to the strengths and weaknesses of media. It focuses on what students need to know in order to work in the industry, and emphasizes issues, current trends, and the social impact of media.

Book information

ISBN: 9780072904789
Publisher: McGraw Hill
Imprint: McGraw Hill
Pub date:
Edition: 6th Edition
DEWEY: 302.23
DEWEY edition: 21
Number of pages: 568
Weight: -1g