Delivery included to the United States

The Dynamics of Mass Communication

The Dynamics of Mass Communication - McGraw-Hill Series in Mass Communication

4th Edition

Book (01 Dec 1992)

Not available for sale

Out of stock

This service is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Publisher's Synopsis

An introduction to mass communication, this text provides a comprehensive, provocative discussion of the many facets of the media. In its analysis of the theory, history, structure, ethics, and regulations of the media, it presents thorough coverage of the complex issues facing the major media today.;The interpendence of the media is emphasized providing substantial food for critical thought given the increasing difficulty of separating film and television, radio and the recording business, popular novels and motion pictures, contemporary news events and made-for-TV films. There is updated analysis of future technologies in chapter 23, "Mass Media in the Future", with a new cultural/critical perspective and updated examples and research are included throughout the book. The new edition features expanded coverage of foreign ownership and international communication and it maintains the informal, conversational, even entertaining writing style which has become the hallmark of Dominick's books.;Also available are an instructor's manual (0-07-017806-2) and CTBs for both IBM PC 5.25" (0-07-832656-7) and Macintosh (0-07-832655-9).

Book information

ISBN: 9780070178052
Publisher: McGraw-Hill
Imprint: McGraw-Hill
Pub date:
Edition: 4th Edition
DEWEY: 302.23
DEWEY edition: 20
Number of pages: 616
Weight: 1150g
Height: 230mm