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The Dynamics of Mass Communication: Media in the Digital Age With Media World CD-ROM and PowerWeb

The Dynamics of Mass Communication: Media in the Digital Age With Media World CD-ROM and PowerWeb

Seventh Edition

Hardback (01 Aug 2001)

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Publisher's Synopsis

The Dynamics of Mass Communication: Media in the Digital Age focuses on aspects of the media -- history, organization, ownership, economics, feedback, and career -- with increased focus on ethics and the critical cultural perspective. New to this edition is a section on the impact of the digital age in each media chapter. Dominick's cogent and lively writing style has made this text a student favorite.

Book information

ISBN: 9780072488968
Publisher: McGraw-Hill Education
Imprint: McGraw-Hill
Pub date:
Edition: Seventh Edition
Weight: 975g
Height: 254mm
Width: 203mm
Spine width: 19mm