Publisher's Synopsis
"By far, the best book for entrepreneurs the bible for those taking their show on the road. May be the best investment a small firm with international aspirations can make." Entrepreneur Magazine "Any company, small or large, wishing to cash in on international trade could benefit from this well–written, informative book." The Kansas City Times GATT, NAFTA, EEC this alphabet soup of the nineties spells a bright future for companies bold enough to plunge into international waters. And this fully revised and updated edition of the ultimate practical export guide shows how businesses of any size can cash in on these great new opportunities. Internationally recognized trade expert Roger E. Axtell provides all the information you need to start, develop, and sustain a thriving export business, including the ins and outs of international distribution, pricing, language barriers, customs, and protocols. Under Axtell’s guidance, you will learn how to:
- Take advantage of government and private support services for exporters
- Avoid the most common mistakes in exporting
- Motivate overseas distributors and agents
- Price, ship, and protect your products
- Communicate effectively and avoid misunderstandings
