2013
Hardback (16 Apr 2013)
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Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'
From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.
| ISBN: | 9780230296831 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 16 Apr 2013 |
| Edition: | 2013 |
| DEWEY: | 658.8 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 138 |
| Weight: | 308g |
| Height: | 226mm |
| Width: | 163mm |
| Spine width: | 14mm |
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