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The Digital Effect

The Digital Effect - SAGE Video Forum

Book (15 Jul 2016)

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Publisher's Synopsis

Kelly Jo Golson discusses digital marketing and the approach her company is taking in this area. Marketing is becoming increasingly digital, and companies have begun the necessary transition into the digital world. Golson discusses her company's restructuring, its emphasis on mobile marking and its digital marketing innovations.

About the Publisher

SAGE Publications Ltd

Over 700 journals, including those of over 298 learned societies and institutions, and over 800 books a year across a broad range of subject areas including business, humanities, social sciences, and science, technology, and medicine.

Book information

ISBN: 9781473990494
Publisher: SAGE Publications Ltd
Imprint: SAGE Publications Ltd
Pub date:
DEWEY: 658.872
DEWEY edition: 23
Language: English