Publisher's Synopsis
The Digital Delusion offers a proven, award-winning, step-by step strategy for growing a profitable business online, for every scenario and industry. Thoroughly detailed, it offers readers a straightforward, universally applicable methodology for getting profitable, right now. It delivers first class, premium results online. The Digital Delusion has helped hundreds of businesses learn a streamlined, fascinating and more efficient way to operate online. One of the fundamental books about marketing and strategy for online businesses, it is based on over 14 years of research, personal experience and online implementation by the author. The Digital Delusion has the power to permanently change your views of online business and how to deliver value across the digital ecosystem. It will pull the carpet out from under businesses that are using the digital gap to take advantage of time-poor entrepreneurs struggling online, and wanting to get better results, as they grapple with what is really important and what is nothing but digital fluff. And, more importantly, how to get past the clutter and confusion of an online world that is fundamentally over populated with social media "gurus", marketing "rockstars", Content Marketing "Kings", and so-called "internet marketing millionaires". These are the 21st Century equivalent of the "Snake Oil Salesmen" of Centuries passed. In The Digital Delusion, Buehler argues that we dramatically miss the real value of our online business, and shows how you may be losing an incredible amount of credibility and potential customers as a result. He shows you how deeply these misconceptions and "delusions" are affecting how we work online, and how we are losing business as a result, and how ingrained these misconceptions permeate the online world by the marketing agencies and the existing silos of online business. He also introduces us to the unique and powerful process and proven methodology that successful businesses can use to become phenomenally successful with their business online. If you want to stay competitive in today's online industry, you need to make some changes as to how to tap into significant value that you can deliver to your audience and starving crowd - this is digital leadership. This book delivers the value that is missing in today's fast-paced, everything changes-every-minute mentality that businesses face online. This book will educate, empower and enlighten the focussed entrepreneur or business owner who wants to get the most out of online. If you are looking at getting serious results for your business online, this is the book that will get you there. Buehler has coached and inspired many in the areas of digital leadership, online marketing and digital strategy. He has electrified businesses and audiences around the world, with his wit, high octane public speaking, and is called by some as the World's #1 Digital Leadership Coach. His mission is to prove that every business can be phenomenally successful online. Book Testimonials "At long last the Digital Delusion is smashed. There is so much misinformation and downright confusion about the online world, thank goodness someone has finally written the book to make sense of it all. Doyle Buehler gives all the right information, delivered in a no BS way, that is the key to actually making the most of the online world and social media in any business." Andrew Griffiths, Australia's #1 Small Business and Entrepreneurial Author.
