Publisher's Synopsis
Neurolinguistic Programming is a process for understanding what makes people tick. When we understand how people think, feel, and act in key situations, we have the raw material with which to make change happen, often quickly and profoundly. In the 1970s, NLP was developed for and by psychotherapists and linguists. When a young lawyer named Greg Prosmushkin discovered NLP, he realised that those concepts - how to communicate with confidence, model excellence, and influence your own and others' thoughts, feelings, and behaviours - were valuable outside a therapy context. He used what he learned to make huge breakthroughs in his trials and succeed as an entrepreneur. When he met Josh Davis, a PhD who studied psychology and neuroscience and NLP expert, they realised that they needed to make NLP available to everyone. This book is a result of their breakthrough.
