Paperback (06 Feb 2003)
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Out of stock
This title demonstrates how ideas create increasingly profitable markets as they move from 'the fringe', to 'the edge', to the 'realm of cool', to 'the next big thing', to 'social convention'. It promotes the concept that tomorrow's commercial success is an obession in the mind of today's deviant.
| ISBN: | 9780712661027 |
| Publisher: | Random House Business |
| Imprint: | Random House Business |
| Pub date: | 06 Feb 2003 |
| DEWEY: | 658.57 |
| DEWEY edition: | 21 |
| Number of pages: | 368 |
| Weight: | -1g |
| Height: | 236mm |
| Width: | 156mm |
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