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The Deviant's Advantage
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The Deviant's Advantage How Fringe Ideas Create Mass Markets

1st Edition

Hardback (01 Jan 2002)

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    Publisher's Synopsis

    Business consultants Mathews and Wacker argue that all new ideas are seen as deviant at their beginnings. They suggest that there is a linear process by which deviant ideas enter the mainstream and that by analyzing that process entrepreneurs can take advantage of profit-making opportunities that others might miss. They sprinkle their advice with p

    About the Publisher

    Crown Business

    Crown Business publishes some of today's most forward-thinking business writers, in such categories as entrepreneurship, innovation, management, leadership, business narrative, and personal finance. Bestselling books and authors include The Lean Startup by Eric Ries, Rework by Jason Fried and David Heinemeier Hansson, Switch and the forthcoming Decisive by Chip Heath and Dan Heath, The Start-Up of You by Reid Hoffman and Ben Casnocha, Execution by Larry Bossidy and Ram Charan, multiple books by Ram Charan, The Quants and Dark Pools by Scott Patterson, and forthcoming books with the CEO of Learnvest, Alexa von Tobel, and IDEO founder and managing director respectively, David Kelley and Tom Kelley.

    Book information

    ISBN: 9780609609583
    Publisher: Crown Business
    Imprint: Crown Business
    Pub date:
    Edition: 1st Edition
    DEWEY: 658
    DEWEY edition: 22
    Number of pages: 305
    Weight: 590g
    Height: 248mm
    Width: 165mm
    Spine width: 32mm

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