Publisher's Synopsis
An indispensable reference for both traditional and digital publishing, this handsome book is useful for everyone from beginners and design students to professional graphic designers and desktop publishers. For an overview, the discussion describes the early stages of any project-whether print, web or multimedia-in terms of planning, conceptual approaches, and project development. Design tasks are divided into sections on publication, corporate identity, onscreen graphics, and advertising design; a final section on production describes layout and typography for screen and print, as well as color systems and various finishing processes.
