Publisher's Synopsis
Sell more without selling harder!
In today's increasingly commoditised marketplace, where AI eats up jobs and competitors undercut on price, how can your business stand out? The answer isn't more advertising or desperate discounting-it's serving your customers at a deeper level than they've ever experienced before.
Ian Howlett's groundbreaking Deep Service philosophy transforms how businesses like yours approach customer relationships. Drawing on 25 years of experience in aviation, telecoms, healthcare and more, the author reveals how truly understanding your customers' needs-functional, experiential, emotional, relational, and transformational-creates unshakeable loyalty and sustainable profit.
This revolutionary book isn't just another business theory. It's a practical blueprint for transforming your company into a profit-making machine by:
- Understanding the five layers of Deep Service that create genuine customer connection and loyalty
- Building processes that inspire trust and word-of-mouth recommendations
- Creating pathways that naturally lead to higher-value purchases
- Differentiating your business through "Soul Signals" that competitors can't replicate
Whether you run a small local business or lead teams in a multinational corporation, The Deep Service Revolution offers practical techniques you can put in place today.
The marketplace has changed forever. Shallow service is a death sentence. Only those who serve deeper will thrive.
Stop chasing new customers. Start maximising the value of the ones you already have.
