Publisher's Synopsis
This book will serve as a roadmap to provide the reader with the basic tools and language to reposition themselves and their business in the marketplace from a reactive video production at deaths door to a proactive visual content agency with all the necessary services and solutions to be able to provide their first batch of clients with real and verifiable value. This book has been developed and written by Thomas J Elliott a leading visual content expert with over eighteen years of international video and animation experience at some of the worlds leading advertising agencies and production companies. The book is derived from seminars, workshops and presentations that the author has given all across the world to leading production companies, advertising agencies and major brands and is essential reading for anyone wanting to understand the state of play for visual content (video and animation) or who is interested in shifting their production company into the agency space.
