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The Dark Side of Marketing

The Dark Side of Marketing Technology, Consumer Autonomy and Recuperative Marketing

Hardback (21 Sep 2025)

  • $180.42
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Publisher's Synopsis

About the Publisher

Palgrave Macmillan

From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.

Book information

ISBN: 9783031949456
Publisher: Springer Nature Switzerland
Imprint: Palgrave Macmillan
Pub date:
Language: English
Number of pages: 328
Weight: -1g
Height: 210mm
Width: 148mm