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The DNA of Customer Experience

The DNA of Customer Experience How Emotions Drive Value

2007

Hardback (01 Jul 2007)

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Publisher's Synopsis

As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.

About the Publisher

Palgrave Macmillan

From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.

Book information

ISBN: 9780230500006
Publisher: Palgrave Macmillan UK
Imprint: Palgrave Macmillan
Pub date:
Edition: 2007
DEWEY: 658.812
DEWEY edition: 22
Language: English
Number of pages: 166
Weight: 384g
Height: 240mm
Width: 160mm
Spine width: 19mm