Publisher's Synopsis
Provides practical and theoretical aspects for identifying and assessing the cultural risks in events and event spaces; Offers a truly 'pracademic' approach and insight - academic theory applied and combined with practical professional insights and practise; Authors show how to implement their own innovative tool to meet the need and understand the risk on running multi-cultural and diverse events Industry perspectives and examples included to contextualise the theory. This book introduces an innovative element of the events process that supports events management students, event practitioners, event organizations and venues in developing more inclusive events and event spaces. Presenting insightful academic analysis with a broad range of international case studies, this book encapsulates practical and theoretical aspects for identifying and assessing the cultural risks that impact events and event spaces. Utilising their 'pracademic' expertise, the authors incorporate their decades of experience in events practice. Most practitioners who have run an event or venue will have experienced issues with considering and meeting the cultural needs of event participants (including staff). People from diverse backgrounds and intersections will have experienced the impact of events and venues not being able or prepared to meet their diverse needs, and not understanding the diversity within those diverse groups. This book provides clear guidance with exams and academic rationale, based on ten years developing this innovative tool for the events industry. Written in a user friendly style and with pedagogic features throughout, examples and case studies are used to show how the theory and practice is applied. Teaching Materials will be provided for each chapter in the form of questions for discussion within the chapter content, downloadable PowerPoints plus later production of templates for online access.
