Publisher's Synopsis
Do you want to get tips from experts in each field without having to read tons of padding that usually goes in to a book? Then this is the book for you. This book was created by an entrepreneur for entrepreneurs. All true entrepreneurs know that there are never enough hours in the day. We are impatient and want information now. Unfortunately most blog posts are written with a hidden agenda and therefore do not answer our questions, whilst books take pages rather than lines just to make a point. The Crowdsourced Guide To Business is different. The book has experts answer the questions that we want answers to. Rather than just getting tips from one person in each field, you will hear tips from many different experts. This allows the reader to get a rounded view on each topic rather than having to rely on the advice of just one person. Not only does this make the information more reliable but it has also helped create a long list of tips that you are unlikely to find anywhere else. The Crowdsourced Guide To Business will save you both time and money. It will give you the knowledge to avoid costly errors, tell you what to look for when hiring someone to conduct work for you and how to know if they are doing a good job or not. You will be able to make informed decisions in a number of key areas and the book provides you with straight to the point answers when you need them fast. There are sections on: General business advice Business plans Funding New product development Website development Branding B2B marketing Public relations Media buying Web design Conversion rate optimisation Pay per click advertising (PPC) Search engine optimisation (SEO) Content marketing Social media Just some of the 75 contributors to the book are: Rajeeb Dey - CEO of Enternships.com, winner of many entrepreneurship awards and was named Young Global Leader by the World Economic Forum in 2012 Duncan Cheatle - famous British entrepreneur and co-founder of Startup Britain Marcos Rodriguez - famous entrepreneur, movie producer, investor and speaker at the US Department of State Tim Berry - serial entrepreneur who has been nicknamed "The Father of Business Planning" Mike Scanlin - famous ex venture capitalist and CEO of Born To Sell Raj Dhonota - investor, mentor and contestant on the first series of the UK Apprentice Dan Marom - world renowned expert in CrowdFunding Chris Herbert - the leading authority in B2B Marketing Conversion Rate Experts - the most famous conversion rate optimization company in the world Joe Pulizzi - content marketing evangelist and founder of the Content Marketing Institute Michael Lykke Aagaard - regular speaker at international Content Marketing conferences
