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The Copywriter's Handbook

The Copywriter's Handbook A Step-by-Step Guide to Writing Copy That Sells

1st Edition

Book (01 Jan 1985)

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Publisher's Synopsis

Shows how to get attention, communicate, and sell with advertising copy, looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material, and offers advice on freelance and ad agency work.

Book information

ISBN: 9780396085461
Publisher: Dodd, Mead
Imprint: Dodd, Mead
Pub date:
Edition: 1st Edition
DEWEY: 659.1322
DEWEY edition: 19
Language: English
Number of pages: 353
Weight: -1g