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The Convergence of Interactive Marketing and Personal Selling and Sales Management

The Convergence of Interactive Marketing and Personal Selling and Sales Management Journal of Research in Interactive Marketing - 10

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    Publisher's Synopsis

    The chapters of this book on the convergence of interactive marketing and sales and sales management look at the key elements of an omni-channel environment, explore buyer-seller dyadic perceptions of technology and relationships related to the salesforce, present research on the use of social media by Chinese salespeople as part of individual and cultural orientation, focuses on sales applications, and address mobile CRM usage by the salesforce.

    Book information

    ISBN: 9781786353238
    Publisher: Emerald
    Imprint: Emerald Publishing
    Language: English
    Number of pages: 84
    Weight: -1g

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