Publisher's Synopsis
Thanks to new technologies, retail has entered in the omnichannel era and faces a huge challenge: to personalize the relationship in store with the customer so that it becomes as efficient as in Internet, with the help of a connected salesperson, able to convey that humanity that screens lack. The salesperson's role is hence revalued: well trained, informed, reactive and charismatic... he is the central piece of the Customer experience, the brand's strategy and it's financial profitability. With the expertise of more than 4.000 coaching sessions delivered in 12 countries since 2009 with his team to retail professionals, Benoit Mah� explains in this book how a store manager or a sales manager should now interact with their teams, how they can enhance the talent of those new "connected salesperson" in the omnichannel strategy of the brand, so that they can marvel the client in store ... In a word: How to restore the French "boulangerie" smile in the omnichannel era.
