Publisher's Synopsis
Business IS a people-driven engine. You hire people and manage people who you expect to innovate new ideas. You then send out people to market those ideas to other people who will pay for them, so that you can grow and hire more people, and make a board full of other people happy. Until you understand people, you don't understand your customers, your employees, your bosses, your board, your team dynamics, your shareholders, or in short - your business.
Your employees, customers and managers in every country, in every moment, are experiencing one of eleven distinct mindsets. Your understanding of these stages is a powerful tool in your business arsenal that lets you better understand your employees, leaders, and customers on a deeper level. In this book, Kathryn Colleen, PhD RMT details each of the eleven stages, the research behind them, and how to use them to optimize your branding, hiring, management, marketing, and sales.
TABLE OF CONTENTS
The Stages And What They Mean For Business
Everyone, Worldwide, Is On The Same Path
What You Get When You Put It All Together - The Cycle of Human Development
Recognizing The Stages At Work
Choosing The Right Stages For Your Business - Your Primary Stage
Choosing The Right Stage For Your Business - Temporary And Team Specific Stages
Using The Stages Ethically At Work
Moving Yourself And Others To Another Stage At Work
Hiring And Firing
Hiring The Right Stage
Problem Employees By Stage And How To Handle Them More Effectively
Firings And Layoffs Done Well
Management and Leadership
Connecting To Your Team
Connecting To Your Colleagues
Connecting To Your Boss
Marketing, Sales and Businesses Development
Connecting To Your Market And Following their Evolution
Connecting To Your Evolving Customer
Negotiation
Personal Negotiations
Corporate And International Negotiations
A Guide To The Stages
Further Resources
Authors And Thought Leaders
Questions, Answers And Additional Resources
About The Author
ABOUT THE AUTHOR
Dr. Amy "Kathryn Colleen" Messegee, PhD RMT is an American-born author, composer and artist better known for her foundational work: Purna Asatti, a process and practice that uses connection to self, others and every aspect of your life for managing challenges and accelerating self development.
Her summer job at 16 was doing scientific research at NASA. Before her 25th birthday she earned her Ph.D in Mathematics and was speaking to conferences on human reasoning and how to make the infinite finite. A hyper-polymath, her career has enjoyed a ride through...
academia (as a professor of Mathematics),
defense technology (as a Scientist, CTO, and DARPA Program Manager),
online media (as founder of a business website and video podcast with a reach of 1.3 million),
venture capital (advising VC firms on evaluating technologies and reading the founders for their true intent),
private education (as founder of a local network of elite tutors and private instructors),
and her current passion: human connection and energy work.
She has published many books, hundreds of articles and papers, dozens of unique art pieces and released multiple music albums. She is a Reiki Master Practitioner/Teacher and is travel-proficient in nine languages.
