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The Complete Idiot's Guide to New Product Development

The Complete Idiot's Guide to New Product Development

Book (01 Jan 2003)

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Publisher's Synopsis

Offers advice on nurturing ideas, market research, distribution, naming a product, and business strategies.

Book information

ISBN: 9780028614892
Publisher: Penguin Group (UK)
Imprint: Alpha Books
Pub date:
DEWEY: 658.575
DEWEY edition: 21
Language: English
Number of pages: 0
Weight: 592g
Height: 230mm
Width: 186mm
Spine width: 20mm